Behind the Seams: Where we Manufacture

This week we're giving you a glimpse behind the seams and going into detail about where we manufacture and why.

Our main lingerie factory is based in India and we've been working with them since the very beginning.

If you've been following us for many years you will have read various other articles about our India factory but this time around we have a movie! Look closely and you might even recognise some of our team, as a few of them have been making your lingerie for nearly 20 years now!

This week we're giving you a glimpse behind the seams and going into detail about where we manufacture and why.

 

Manufacturing in the UK

 

We make our Liz Lingerie, Dixie Girdles plus Fully Fashioned and RHT nylons in the UK, but this is the first time I've actually sat down and talked about the state of lingerie manufacturing in England. It's not good.

Since the big brands moved to manufacture overseas both the skills and machinery have been lost and while there is a little hope for clothing manufacturing in the UK lingerie manufacturing is so specialist I'm extremely doubtful that it will make a comeback in England.

 

We make our Liz Lingerie, Dixie Girdles plus Fully Fashioned and RHT nylons in the UK, but this is the first time I've actually sat down and talked about the state of lingerie manufacturing in England. It's not good.

 

What Goes In To Your Bra?


As a tiny brand you can actually talk to, we've been quizzed over the years by people asking why we don't make more in the UK (which is where our head office is based)- but we're not the 'bad' guys and it all really started before What Katie Did existed.

Let's use UK brand Marks and Spencer as an example In 1979 90% of their clothing was made in the UK, by 1999 it was down to 50% and now there's no data at all! In 2013 they released a heritage 'Made in England' luxury line but since then it's gone quiet.

Marks and Spencer should not be cast as the bad guys either, as they were the one of the last to support manufacturing in England.

For example in 1995 78% of their clothing was made in the UK while in comparison their competitors only made 14% of their clothing in England.

However it has to be said that when M&S moved their manufacturing offshore it really was the last nail in the coffin for mainstream manufacturing in the UK.

Over the last few years there has been a rise in fast fashion manufacturing. Cheap internet fashion brands have turned to UK clothing factories due to the fast turnaround. How do they manage to sell things so cheaply? You an find the answers in this Financial Times Article.



Coming Soon

After so much doom and gloom about manufacturing in the UK, let's finish on a more cheerful note.

I had a fabulous time sampling in our India factory and the next India range to arrive will be 'Greta', pictured here, which will be arriving at the end of March. Greta is made from a deep berry georgette with sheer black lace overlay (the lace sourced from Simon Butler - see the manufacturing in the UK video above).

The main aim this time around was to perfect a powermesh corset. We made our first powermesh corset a few years ago and while it was very popular, we only had a small amount of the heavy

owermesh so once it was all used up that was it (there is a video to follow with a full explanation). Powermesh corsets will be arriving in the next couple of months and I'm so excited to show them too you!

In addition we worked on a few new styles of lingerie including a multi-way semi-cathedral bra which can be worn as a traditional bra, halter neck, one shoulder or strapless which will be arriving in good time for all your Summer halterneck dresses.

Be sure to join our WKD Social Group on Facebook for sneak previews of new ranges and behind the scenes news.

 


Before You Go

Our Youtube channel is updated weekly with new videos with product tips and info plus behind the scenes news. Follow our channel and you won't miss a thing.

Join our Facebook Social group where you can get to meet us and our fans and chat about all things lingerie and vintage related. You will need to accept our terms and conditions to be accepted!




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